Build a Compelling ROI Model to Secure the Budget You Need to Succeed

Guest Speaker: Maxie Schmidt-Subramanian, Principal Analyst at Forrester.

Only 14% of CX Professionals strongly agree that the ROI of CX is well established in their firms. Here’s how to change that.

In this webinar, Forrester analyst Maxie Schmidt discusses the tools you need to secure the budget and resources for building a best-in-class CX program at your company and getting executive buy-in.

When you receive the recording, you’ll also get access to a complimentary download of this Forrester report!


What’s covered:

  • The data you need to collect to build your ROI model
  • 14 hacks to creating a business case
  • Keeping CX top of mind in the C-Suite



Maxie Schmidt-Subramanian
Maxie Schmidt is a principal analyst serving customer experience (CX) professionals. She leads Forrester’s research on CX measurement programs. In that role, Maxie creates thought leadership and advises clients on how to build an effective CX measurement program, but also on how companies can (and should) innovate CX measurement practices beyond surveys.
Rose Bentley
Rose Bentley brings more than 10 years of leadership expertise in Customer Experience, most recently leading Revenue & Customer facing channels for Satmetrix, the co-founders of the Net Promoter Score. Rose now serves as SVP – Sales & GM – North America for CloudCherry.